Your Brand,
in AI Answers.

We get your brand referenced on trusted sites every month so AI tools like ChatGPT, Perplexity, and Claude start surfacing your name in real queries.

Get in touch
Try asking ChatGPT yourself!

Your Brand, in AI Answers.

We get your brand referenced on trusted sites every month so AI tools like ChatGPT, Perplexity, and Claude start surfacing your name in real queries.

Get in touch
Try asking ChatGPT yourself!
AI Explanation Section
🔍

Not getting mentioned?

ChatGPT, Claude, and Perplexity don't care about backlinks or search rankings. They generate answers based on Terabytes of data that they've collected on the internet.

These models look for:

  • Frequent mentions of brands or topics across high-traffic or widely referenced sites
  • Contextual language — how your brand is described in natural phrasing
  • Conceptual relevance — your brand showing up across diverse sources connected to the topic
  • Citation-like patterns — lists, product roundups, "best of" formats, and editorial references
If your brand is named across the right sources — in the right phrasing — it gets absorbed into the AI's understanding of your niche.
SEO vs AI Search Comparison

"LLM Optimization is the same as SEO"

Don't make the mistake in believing this. These are real search results, and if you look closer, models pull sources from all over the web. Not just the first page of Google (panel on the right).

Perplexity
Actual search results from July 2nd, 2025
Answer
Sources · 18
Steps
X
1. Ascendix Tech
ascendixtech.com/ai-mortgage-le…
AI in Mortgage Lending: 8 Potential Use Cases and Top Tools
Discover benefits of AI in mortgage lending in 2024: from AI chatbots to document automation and mortgage AI robo-advisors.
H
2. homebot.ai
homebot.ai/blog/top-ai-to…
The Top AI Tools For Loan Officers and Realtors
Learn which AI tools top selling loan officers and real estate agents are implementing in their day-to-day operations to close more deal volumes in a volatile market.
V
3. voiceflow.com
voiceflow.com/industries/mor…
AI Agent for Mortgage Brokers - Voiceflow
Simplify client inquiries, automate pre-qualification processes, and streamline loan applications with AI agents built on Voiceflow for mortgage brokers.
L
4. lendesk.com
lendesk.com/ai-assistant
AI Assistant - Lendesk
Say goodbye to hours of sifting through dense policy documents, and hello to your Lender Spotlight AI Assistant.
A
5. blog.accordmortgages
blog.accordmortgages.com/the-best-ai-to…
The best AI tools for mortgage brokers
R
6. reddit
reddit.com/r/Mortgages/co…
Are brokers using any AI based tool Finding best Mortgage products?
Y
7. youtube
youtube.com/watch?v=vrZAB3…
Leveraging AI for Mortgage Brokers: Top Use Cases with ChatGPT
I
8. investglass
investglass.com/top-software-f…
Top Software for Mortgage Brokers to Enhance Efficiency and Service
S
9. salesforce
salesforce.com/ca/financial-s…
Best Mortgage CRM Software for Lenders
C
10. clustdoc
clustdoc.com/blog/5-automat…
Best Marketing Tools for Mortgage Brokers - Blog
T
11. TRUE Website
true.ai
TRUE AI
M
12. monday.com Blog
monday.com/blog/crm-and-s…
7 best mortgage CRM software solutions
Mortgage CRM software makes it easier to track leads, organize loans, and maintain better client relationships. Here are some of the best ones to use.
T
13. Track My Trail
trackmytrail.com.au/best-ai-tools-…
Best AI Tools For Mortgage Brokers In Australia (Top 5 ...)
Feeling swamped by administrative tasks when you'd rather focus on your clients? You're not alone. Many mortgage brokers in Australia are discovering that AI tools can streamline their workload and boost productivity.
O
14. opercredits.com
opercredits.com/mortgage-ai
AI-powered mortgage origination
AI software designed to make mortgage origination smooth and effortless. Our digital AI mortgage tools assist lenders from advisory to closing. Oper: digital mortgage platform with AI features.
P
15. Proowrx Knowledge Centre
proowrx.com/business-toolk…
Top AI Tools For Mortgage Brokers
AI Tools proved to be the savior for Mortgage Brokers. Lower your burden in daunting tasks, to focus on business development.
Y
16. youtube
youtube.com/watch?v=vrHhc2…
3 AI Tools For Mortgage Advisers
Is AI a threat or an opportunity for mortgage advisers? Chris Targett and guest John Pittham from Karman Digital unlock the secrets of integrating artificial intelligence in the mortgage industry.
P
17. Pipedrive
pipedrive.com/en/blog/mortga…
5 Best Mortgage CRM Software
Mortgage CRM software helps you organize and manage customer data. Learn key features of the five best systems for lenders, brokers and loan officers.
L
18. lendesk
lendesk.com
Lendesk: Digital Mortgage Solutions
Actual search results from July 2nd, 2025
About 2,840,000 results (0.45 seconds)
Sponsored
Top 10 Mortgage Loan Software - Industry Leading Software List
capterra.com › mortgage-loan › free-list
No Matter Your Mission, Get The Right Mortgage Loan Origination Software To Accomplish It. Easily Find The Mortgage Loan Software You're Looking For w/ Our Comparison Grid.
AI Overview
The best AI mortgage broker software depends on your specific needs and priorities, but some top contenders include HubSpot CRM, Salesforce, and Velocify. These platforms offer features like lead management, automation, and analytics to streamline your workflow and boost your business.
Are brokers using any AI based tool Finding best Mortgage ...
reddit.com › r/Mortgages
3 comments · 9 months ago - I was thinking of an ai tool for mortgage brokers to find the best lenders & programs for their clients senerios, based to documents like product sheets matrix...
The best AI tools for mortgage brokers
blog.accordmortgages.com › the-best-ai-tools-to-h...
AI can bring significant benefits to a mortgage broker and save you lots of time, effort and resources. Here are just a few tools that you may want to consider.
AI Assistant
lendesk.com › ai-assistant
Our AI Assistant is designed to be your personalized efficiency partner. It sorts through over 7,000 mortgage policies and answers your most complex questions.
5 Best CRM for Mortgage Brokers & Professionals in 2025
maximizer.com › Sales Leadership
Jun 13, 2025 — Top 5 best CRM for mortgage brokers · 1. Maximizer CRM · 2. Jungo CRM · 3. BNTouch Mortgage CRM · 4. Zoho CRM for Mortgage Brokers · 5. HubSpot CRM.
Our guide to the best mortgage broker tools
contentsnare.com › Blog › Other › Tech & Tools
Jun 17, 2024 — 1. HubSpot CRM. HubSpot is a well-known CRM that's popular with sales and marketing teams, but it's also a great choice for mortgage brokers...
The Top AI Tools For Loan Officers and Realtors
homebot.ai › blog › top-ai-tools-loan-officers-re...
Aug 9, 2024 — Below, we'll explore the top AI tools for loan officers and real estate agents including Docusign AI, ZestAI, Homebot and more.
AI Agent for Mortgage Brokers
voiceflow.com › industries › mortgage-bro...
AI agents built with Voiceflow enable mortgage brokers to automate routine tasks, answer common questions 24/7, and guide potential borrowers.
Videos
Leveraging AI for Mortgage Brokers: Top Use Cases with ...
YouTube · Ash Borland · Jul 25, 2024
Discussions and forums
What's the best AI software tool in the commercial lending space?
Reddit · r/CommercialRealEstate · 9 comments · 1 year ago
Sponsored
Top 10 Mortgage Loan Software | Real Reviews, Real Insight
capterra.com › mortgage-loan › free-list
No Matter Your Mission, Get The Right Mortgage Loan Origination Software To Accomplish It. Easily Find The Mortgage Loan Software... Get a Free List of Top Systems · Get Tools For Your Business · Mortgage · Banking Systems
Sponsored
AI-Based Loan Management | Test Our AI Loan Management
hypercore.ai
Meet Hypercore, AI Data Driven Loan Management System for Better Decision Making & Results. Get a Free Online Demo Using Your... Business identity verified
People also search for
MortgageX
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The Key Insight
LLM's generate answers based on what they've read not where it ranked. They pull from patterns found in blog posts, industry listicles, niche reviews, Wikipedia, Reddit threads, press mentions, even small .org sites buried on page 4.

If your brand shows up across those sources, in the right context, you get surfaced. If not you disappear.

❗ Your buyers are skipping Google. And AI tools are making decisions without you in the mix.
AI Visibility Timeline

Our Process

How we get your brand referenced in AI answers

1

Step 1: LLM Presence Audit

AI Audit & Competitive Analysis

We audit your brand using enterprise-grade AI monitoring platforms, to map out what queries your brand is surfacing for, and how it stacks up against the competition.

2

Step 2: Identify Missed Opportunities

Strategic Gap Analysis & Query Mapping

We strategize and target queries where you should appear, but don't. Similar to SEO keywords, we take into account the balance of query competition, and potential to move the needle with branded mentions.

3

Step 3: Deploying Strategic Mentions

LLM-Optimized Content Placement

We craft and place editorial mentions on high-trust sites, with the targeted query in mind. Shaping how LLMs will interpret your brand.

4

Step 4: Reporting & Repeating

AI-Era Metrics

Monthly reports with new mentions, targeted queries, before/after screenshots, and clear analysis of brand visibility changes across major AI platforms. Then we repeat.

Ahrefs AI Overviews Study
AHREFS STUDY

The Research

What drives brand visibility in AI-powered search results

1

Branded Mentions Rule Everything

Out of 11 different factors analyzed across ~75K brands, branded web mentions showed the strongest correlation (0.664) with AI overview appearances - nearly double the next closest factor.

The #1 Ranking Factor

Correlation strength with AI overview appearance

0.664
Correlation Score
2X
Stronger
75K
Brands Studied
11
Factors Tested

💡 Branded mentions correlate 2X stronger than any other factor with AI visibility

2

Mention Volume = Citation Amount

Brands in the top 25% for "web mention" volume average 169 AI Overview mentions. That's over 10X more than brands in the next bracket, which average just 14 mentions.

Top 25% Get 10X More AI Citations

Brands with highest web mention volume dominate AI overviews

169
Top 25% Average
10X
More Citations
14
Next Bracket
25%
Top Performers

💡 Top 25% brands get 169 AI citations vs 14 for the next bracket - that's 10X more visibility

SEO Conference Photo

Backed by Real Operators

We’ve scaled SEO, content, and growth systems for 7–9 figure SaaS and DTC brands.

SEO Estonia, 2025

One of our founders at SEO Estonia, where AI visibility and branded mentions were among the most discussed topics.

Your AI visibility questions, answered

Everything you need to know about AI citations and brand mentions.

What exactly are “branded mentions”?
Is this just link building?
Where do the mentions get placed?
How do you choose where to place us?
How do you track success?
Is this compliant with LLM guidelines?
Can you guarantee we’ll show up in LLMs?
What types of companies is this for?
Quotation Slider
"

"Unlinked mentions—text written about your brand on other websites—have very little impact on SEO, but a much bigger impact on GEO… LLMs derive their understanding of a brand's authority from words on the page, from the prevalence of particular words, the co-occurrence of different terms and topics, and the context in which those words are used."

Ryan Law
Ryan Law
Director of Content, Ahrefs